LeadNova Marketing
How it works

From Consumer Demand to Buyer Connection.

LeadNova Marketing brings together two sides of Pay-Per-Call: publishers generating inbound consumer calls and businesses looking for those conversations.

Whether you're buying calls or generating them, the network starts with one simple goal. Connect relevant supply with relevant demand.

BuyersPublishersPay-Per-Call
The Pay-Per-Call ecosystem

One call. Two sides. LeadNova in the middle.

  1. 01
    Consumer

    Shows interest and makes an inbound call.

  2. 02
    Publisher

    Generates consumer call traffic through approved marketing activity.

  3. 03
    LeadNova

    Connects relevant call supply with available buyer demand.

  4. 04
    Buyer

    Receives an inbound call opportunity relevant to its business.

Our role

We connect demand with supply.

Publishers need businesses ready to receive relevant call traffic.

Buyers need inbound conversations across the markets and industries they serve.

LeadNova operates between both sides, helping create Pay-Per-Call opportunities across supported verticals.

01

Publisher Supply

Inbound consumer call traffic generated across relevant markets.

02

Buyer Demand

Businesses looking for call opportunities within specific industries and service areas.

03

LeadNova Connection

A central network that brings relevant opportunities from both sides together.

For buyers

Looking for inbound calls?

  1. 01

    Register

    Tell us about your business, industry, markets, and the type of calls you're looking for.

  2. 02

    Share Your Requirements

    Let us know the services, geographies, availability, and approximate call demand relevant to your operation.

  3. 03

    Explore Opportunities

    LeadNova reviews your requirements against relevant call supply and network opportunities.

  4. 04

    Start the Conversation

    When an appropriate opportunity is available, your business can begin working with LeadNova under the applicable campaign terms.

For publishers

Generating call traffic?

  1. 01

    Apply

    Tell us about your company, verticals, traffic sources, geographies, and current call activity.

  2. 02

    Review Opportunities

    LeadNova reviews your publisher profile against available buyer demand and supported campaigns.

  3. 03

    Understand the Requirements

    Relevant campaign requirements and commercial terms are communicated before approved traffic begins.

  4. 04

    Connect Your Traffic

    Approved publishers can generate call traffic for relevant opportunities through the LeadNova network.

Network verticals

Opportunities across selected high-demand industries.

Relevance matters

Not every call belongs with every buyer.

Different buyers operate in different markets and serve different customer needs.

Likewise, publishers generate different types of consumer traffic.

LeadNova's role is to understand both sides and help connect opportunities where there is relevant demand.

Possible considerations may include:

  • Industry
  • Consumer need
  • Geography
  • Buyer availability
  • Campaign requirements
  • Available demand
Clear expectations

Every opportunity can be different.

Pay-Per-Call campaigns do not necessarily operate under one universal set of requirements. Depending on the opportunity, relevant terms may include:

01

Vertical

The industry or service involved.

02

Geography

Where consumer calls are accepted.

03

Availability

When the relevant buyer demand exists.

04

Call Criteria

Requirements applicable to a particular campaign.

05

Traffic Sources

Marketing methods permitted for publisher traffic.

06

Commercial Terms

The agreed terms applicable to the opportunity.

Specific requirements and availability may vary by campaign.

Better connections start with better traffic

Genuine consumer interest matters.

A successful Pay-Per-Call relationship begins with consumers who genuinely intend to speak with a business about a relevant product or service.

Publishers are expected to generate legitimate consumer demand and follow applicable campaign requirements.

Buyers are expected to clearly communicate the type of call opportunities their businesses can handle.

LeadNova helps bring those expectations together.

Pay-Per-Call, simplified

Performance built around the phone call.

Traditional digital marketing often focuses on impressions, clicks, or submitted forms.

Pay-Per-Call focuses on inbound phone conversations.

Publisher

Generates consumer interest.

Consumer

Makes a phone call.

Buyer

Receives an inbound opportunity.

LeadNova

Connects supply and demand.

I need calls

Looking for inbound conversations?

Tell LeadNova what your business does, where you operate, and the type of call opportunities you're interested in.

I generate calls

Have consumer call traffic?

Tell us your verticals, traffic sources, and markets and explore relevant opportunities through LeadNova.

FAQ

Questions? We are here to help

Ready to get started?

Find your side of the network.

Need inbound calls for your business?

Register as a Buyer